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Employers

Multi-Channel Marketer

Equip your marketing team with the expertise to plan, deliver and optimise campaigns across digital and traditional channels — driving measurable customer engagement, stronger brand presence, and real commercial results.

Part of our Marketing Courses

Our multi-channel marketer apprenticeship is delivered as part of the UK’s government-funded workforce training initiative. This programme develops both creative and strategic skills, giving your employees the expertise to plan, produce, and optimise impactful campaigns that align with business goals, grow customer acquisition and retention, and strengthen your brand across every channel.

Course Overview

This apprenticeship equips your team with the ability to create compelling content, manage integrated campaigns, and analyse digital performance across multiple channels. By combining creative production with strategic planning and data analysis, learners will master the skills needed to boost customer engagement and support your organisation’s long-term growth.

 

Apprentices will learn to research and understand audiences, plan and deliver campaigns across email, social, paid and offline channels, produce on-brand copy and assets, manage campaign budgets, and evaluate performance using data and analytics tools. Every module, project, and assessment is grounded in real workplace activity — meaning your organisation benefits from day one.

Core Capabilities

Campaign Planning & Management

Multi-Channel Strategy

Content Creation & Copywriting

Audience Research & Segmentation

Digital Channel Implementation

Brand Identity & Messaging

Data Analytics & Reporting

Budget Planning & ROI

Stakeholder Communication

Customer Journey Mapping

Regulatory & Ethical Compliance

Organisational Benefits

Increased Brand Engagement:

Produce compelling, on-brand content that resonates with target audiences — boosting brand visibility, customer connection, and long-term loyalty across every channel your organisation uses.

Optimised Digital Presence:

Drive effective online and offline communications, improving marketing ROI through data-led campaign planning, channel optimisation, and evidence-based decision making.

Data-Driven Marketing Culture:

Build internal capability to measure, evaluate and continuously improve campaigns using analytics — reducing reliance on guesswork and improving every campaign that follows.

Compliant, Responsible Content:

Ensure your marketing activity meets regulatory and ethical standards — from GDPR and advertising law to inclusive and diverse communications — protecting your brand and building customer trust.

Curriculum Plan

Phase 1
Module 1
The Marketing Landscape
  • Understand multi-channel marketing, the 7Ps marketing mix, and the promotional mix in the context of the learner's own organisation.
  • Analyse how business objectives connect to marketing activity using SWOT, PESTLE and marketing plan frameworks.
  • Establish professional behaviours: accountability, initiative, and organised working from day one.
Module 2
Audiences & Insight
  • Conduct competitor analysis and audience segmentation using demographic, psychographic, behavioural and geographic dimensions.
  • Use research and survey tools (Google Forms, SurveyMonkey, social listening) to gather audience insight.
  • Apply the regulatory framework: GDPR, data protection, copyright, advertising standards, and ethical marketing practice.
Module 3
Brand, Copy & Communications
Brand, Copy & Communications
  • Apply brand theory — positioning, value, identity, guidelines and tone of voice — to real organisational content.
  • Write persuasive copy using techniques including AIDA, benefit-led writing, social proof and direct address.
  • Proofread for accuracy, brand compliance and persuasiveness; adapt communications for different stakeholders.
Phase 2
Module 4
Content Creation & Assets
Content Creation & Assets
  • Apply content marketing principles to create and adapt assets across written, visual, video and audio formats for different mediums and audiences.
  • Manage digital asset libraries: naming conventions, version control, quality control, and legal compliance.
  • Brief and manage external suppliers professionally — including objectives, deliverables, timelines, budgets, brand guidelines and confidentiality.
Module 5
Digital Channels
Digital Channels
  • Plan and implement campaigns across email, social media, SEO, PPC and CMS platforms — understanding the role of each channel in the customer journey.
  • Publish content using a CMS and manage campaign scheduling and workflow.
  • Set up and manage campaign budgets; measure ROI and monitor spend to ensure campaigns stay on target.
Module 6
Integrated Campaign Planning
Integrated Campaign Planning
  • Develop a full integrated campaign plan — from SMART objectives and audience strategy through to channel mix, content calendar, stakeholder responsibilities, budget and timeline.
  • Use campaign management tools including Gantt charts and project management software to plan and track delivery.
  • Communicate plans effectively to internal stakeholders, adapting style and format for different audiences.
Phase 3
Module 7
Campaign Delivery & Optimisation
  • Select appropriate KPIs and track campaign performance using analytics platforms (GA4, Meta Ads Manager, email analytics).
  • Review campaigns regularly, identify optimisation opportunities, and make data-driven amendments during live delivery.
  • Produce a formal campaign evaluation report with findings by channel, performance against KPIs, audience insight, conclusions and evidence-based recommendations.
Module 8
Customer Experience & Data
  • Map the full customer journey across online and offline touchpoints — developing personas, identifying drop-off points and evaluating the impact of targeting decisions.
  • Use data analysis tools to record, interpret and analyse customer and campaign data; identify and evaluate current and emerging marketing technologies.
  • Manage brand community channels and understand how marketing activity shapes the customer experience.
Module 9
Reporting, Impact & Professional Development
  • Produce professional performance reports and present marketing ROI to non-marketing stakeholders in clear, evidence-based language.
  • Review the full portfolio of evidence, address any gaps, and complete the EPA project scoping document.
  • Develop a structured CPD plan and prepare for gateway — including mock interview, portfolio finalisation and project scoping sign-off.
Gateway and EPA — typically Months 13–18

End-point assessment delivered by an independent EPAO, comprising two methods:

  • EPA Method 1 — Project Report with Presentation & Questioning: A written report on a real multi-channel campaign the learner has planned and delivered, followed by a 40-minute presentation and professional discussion with an independent assessor.
  • EPA Method 2 — Interview underpinned by Portfolio of Evidence: A 60-minute structured interview drawing on the learner's portfolio of assessed work products gathered across the programme.
  • Overall grades: Pass or Distinction. Distinction requires evaluation and justification — not just description — across the grading criteria.

Monthly Delivery Model

Structured Learning - 8 Hours
2 Hours

Tutor-Led Session

Interactive online one-to-one session led by a specialist tutor to introduce key concepts, build foundational marketing knowledge, and provide targeted support aligned to the module. Every session is grounded in the learner's own organisation, with activities drawing directly on their workplace campaigns and content.

1 Hours

Personal Development

Activities and guided discussions focused on applying learning to real workplace scenarios — developing professional growth, reflective practice, and the behaviours required by the standard, including accountability, initiative, and ethical working.

2 Hours

Research and Development

Independent learning time dedicated to exploring relevant topics — from emerging channels and analytics tools to marketing trends and competitor landscape research. This time builds the depth of knowledge required for EPA and develops the habit of continuous professional development.

3 Hours

Assignments and Assessments

Time allocated to completing assessed work products — campaign plans, copywriting rationales, competitor analyses, evaluation reports and portfolio evidence — that demonstrate knowledge, understanding, and progress against the KSBs. All assessed work is drawn from real campaigns within the learner's organisation.

Workplace-Based Application - 18 Hours
10 Hours

Work-Based Tasks

Structured workplace activities designed to reinforce and apply learning directly within the apprentice's role — competitor analyses, campaign plans, asset creation, channel management, budget tracking and performance reporting. Every activity generates real work products that double as assessed evidence, ensuring the organisation benefits immediately from the learner's developing skills.

8 Hours

Independent Applied Learning

Integration of newly acquired marketing skills into day-to-day responsibilities — enabling continuous learning through practical experience. This time supports the learner to apply new knowledge to live campaigns, embedding best practice into the organisation's marketing output and driving visible improvement over time.

Approx 26 hours per month

How We Ensure Success

Measurable Impact

Our government-funded workforce training delivers strong ROI through reduced staffing issues, improved commitment, and higher productivity — with learners producing real campaign outputs from month one.

Applied Learning

Flexible training tailored to your organisation and sector, ensuring skills are applied directly to your workplace campaigns, channels and challenges — not generic case studies.

Guided by Experts

Each apprentice receives dedicated support from a specialist marketing tutor, while employers benefit from a committed account manager throughout the full training journey.

Transform Careers

This programme empowers employees to grow their marketing skills, take on greater campaign responsibilities, and contribute innovative ideas — driving both business success and staff retention.

Key info

Level 3 Apprenticeship

Multi-Channel Marketer

Rated outstanding by Ofsted(opens new window).

Duration

Typical duration: 18 months

Eligibility Requirement

  • Age: Applicants must be 16 years or older at the start of the apprenticeship.
  • Right to Work: The individual must have the legal right to work in England and be employed in a role that supports their apprenticeship.
  • Residency:
    • Must have been ordinarily resident in the UK (or EEA, if applicable) for at least 3 years prior to the apprenticeship start date and must have the right to live and work in the UK for the full duration of the apprenticeship.
    • Post-Brexit, EEA citizens must have settled or pre-settled status.
  • Employment: The apprentice must be employed in a role relevant to the apprenticeship standard or start a new job that fits the programme content.
  • Education:
    • GCSE Grade 4/C or above in English and Maths is the desired benchmark.
    • If not already achieved, Functional Skills Level 2 in English and Maths must be achieved before EPA. (if applicable)
    • Note: Functional Skills training and assessment is funded as part of the apprenticeship for eligible learners.
  • No Dual Enrolment: Apprentices must not be enrolled on another training programme funded or non funded at the same time as the apprenticeship.
  • Role Relevance:The apprentice’s role must allow them to develop the knowledge, skills, and behaviours outlined in the standard.
  • New Learning:
    • The apprentice must not have previously achieved the same or equivalent learning outcomes as covered in the apprenticeship.
    • Prior qualifications in related areas do not necessarily make a learner ineligible, unless they significantly overlap.

Fully- or Co-funded

Eligible for full Levy funding

Price: £11,000