Employers

Strategic Sales & Account Management

Strengthen sales strategy, business development, and client relationship management to increase revenue.

Part of our Business Courses

Our Strategic Sales & Account Management apprenticeship, delivered through government-funded workforce training, equips your sales team with the advanced skills to close more deals, build stronger client relationships, and drive business growth.

Strategic sales and account management apprenticeship funded through government workforce training

Course Overview

This programme empowers employees to master strategic sales techniques, enhance account management, and identify new market opportunities. With expert-led training, your team develops the tools to scale revenue, improve customer retention, and deliver measurable business impact.

Core Capabilities

Sales Strategy

Client Relationship Management (CRM)

Lead Generation

Consultative Selling

Negotiation Skills

Sales Analytics

Communication

Organisational Benefits

Accelerated Revenue Growth:

Drive increased sales and expand market share through skilled and strategic sales professionals.

Stronger Client Relationships:

Cultivate lasting partnerships, improving customer loyalty and repeat business.

Ethical Sales Practices:

Ensure responsible use of data and technology in sales processes, enhancing reputation and compliance.

Curriculum Plan

Phase 1
Module 1
Organisational and Market Awareness
  • Understand your organisation’s goals, strategy, values, and structure.
  • Analyse and respond to market segmentation and positioning.
  • Stay informed about sector trends, legal and ethical frameworks.
  • Compare your products/services against competitors effectively.
Module 2
Customer Insight and Commercial Acumen
  • Understand individual customer motivations and decision drivers.
  • Interpret internal/external customer challenges.
  • Apply financial concepts like ROI, cost types, and discounting impacts.
  • Collect and analyse market/customer intelligence to inform actions.
Module 3
Sales Planning and Execution
  • Set and prioritise sales targets in alignment with company strategy.
  • Create customer and territory plans.
  • Use digital tools (e.g., CRM, analytics) to manage sales cycles and track results.
  • Deliver presentations and meetings through digital platforms.
Phase 2
Module 4
Customer Engagement and Relationship Building
  • Open and lead conversations using effective communication techniques.
  • Build strong rapport and adapt to customer preferences.
  • Collaborate across functions (e.g., finance, delivery, marketing) to support sales.
  • Work as part of a team and share best practices.
Module 5
Presenting and Negotiating Solutions
  • Tailor and deliver compelling proposals aligned to customer needs.
  • Use various techniques to overcome objections.
  • Research and prepare for negotiations.
  • Close sales ethically by recognising buying signals and confirming decisions.
Module 6
Customer Experience Management
  • Deliver consistent, high-quality customer service.
  • Handle complaints professionally and proactively.
  • Ensure customer satisfaction throughout the sales process.
  • Take steps to prevent issues and improve overall experience.
Phase 3
Module 7
Professional Standards and Ethics
  • Uphold the values and brand of your organisation.
  • Maintain ethical standards and challenge inappropriate behaviour.
  • Demonstrate proactive relationship-building and planning.
  • Stay disciplined, motivated, and resilient under pressure.
Module 8
Continuous Development and Learning
  • Respond constructively to feedback and coaching.
  • Take responsibility for your professional growth.
  • Seek learning opportunities beyond formal training to stay competitive.
Module 9
Ethical AI in the Workplace
  • Understanding ethical considerations and risks in AI technology
  • Identifying and mitigating bias in AI systems
  • Strategies for reducing AI-related risks
  • Overview of key UK, US, and EU AI regulations
Gateway and independent preparation for end point assessment (EPA) 18-21 Months
  • Produce work based project
  • Build and practice project presentation
  • Practice professional discussion 

Monthly Delivery Model

Structured Learning – 8 Hours
2 Hours

Tutor-Led Session

Interactive online session led by a tutor to introduce key concepts, build foundational knowledge, and provide targeted support aligned with the module.

1 Hours

Personal Development

Activities and discussions focused on applying learning to real-life scenarios, enhancing professional growth and soft skills.

2 Hours

Research and Development

Independent learning time dedicated to exploring relevant topics, conducting research, and expanding understanding beyond the core content.

3 Hours

Assignments and Assessments

Time allocated to completing tasks, assignments, and formal assessments that demonstrate knowledge, understanding, and progress.

Workplace-Based Application - 18 Hours
10 Hours

Work-Based Tasks

Structured activities designed to reinforce and apply learning directly within the apprentice’s job role, ensuring relevance and context.

8 Hours

Independent Applied Learning

Integration of newly acquired skills into day-to-day responsibilities, enabling continuous learning through practical experience in the workplace.

Approx 26 hours per month

How We Ensure Success

Measurable Impact

Reduce turnover, increase productivity, and achieve sustainable sales growth through government-funded workforce training.

Applied Learning

Programmes designed around your business needs with minimal disruption.

Guided by Experts

Dedicated account managers ensure employers and apprentices are fully supported.

Transform Careers

Develop talent for leadership roles, boosting motivation and long-term retention.

Key info

Level 4 Apprenticeship

Sales Executive

Rated outstanding by Ofsted(opens new window).

Duration

Typical duration: 18 months

Eligibility Requirement

Age: Applicants must be 16 years or older at the start of the apprenticeship.

Right to Work: The individual must have the legal right to work in England and be employed in a role that supports their apprenticeship.

Residency:

  • Must have been ordinarily resident in the UK (or EEA, if applicable) for at least 3 years prior to the apprenticeship start date and must have the right to live and work in the UK for the full duration of the apprenticeship.
  • Post-Brexit, EEA citizens must have settled or pre-settled status.

Employment:  The apprentice must be employed in a role relevant to the apprenticeship standard or start a new job that fits the programme content.

Education:

  • GCSE Grade 4/C or above in English and Maths is the desired benchmark.
  • If not already achieved, Functional Skills Level 2 in English and Maths must be achieved before EPA. (if applicable)
  • Note:Functional Skills training and assessment is funded as part of the apprenticeship for eligible learners.

No Dual Enrolment: Apprentices must not be enrolled on another training programme funded or non funded at the same time as the apprenticeship.

Role Relevance:The apprentice’s role must allow them to develop the knowledge, skills, and behaviours outlined in the standard.

New Learning:

  • The apprentice must not have previously achieved the same or equivalent learning outcomes as covered in the apprenticeship.
  • Prior qualifications in related areas do not necessarily make a learner ineligible, unless they significantly overlap.

Fully- or Co-funded

Eligible for full Levy funding

Price: £6,000